Will your potential customers be able to find your website when searching for your products or services on the major search engines? If your website doesn't come up on the first page of the search engine results, you lose. The major search engines determine which websites rank higher than others by using several different indexing methods - and link popularity is at the top of the list. Websites with a lot of incoming links are considered to be popular and important. On the other hand, websites that have no little or no incoming links are deemed unimportant by the search engines and end up getting hopelessly lost in the millions of search results. Most webmasters do not realize the importance of link popularity. In fact, over 90% of all websites on the Internet have less than 10 links pointing to them. This means that the remaining 10% with 10 or more incoming links are dominating the search engines. The secret to high search engine positioning does not lie in paying a company to submit your website to thousands of search engines. You can quickly and easily submit your website to the top 10 major search engines yourself in a matter of a few minutes. The key to getting higher search engine ranking lies in getting more links pointing to your website. Exchanging links with other webmasters will help you accomplish this.